T.V. & Print Campaign
Client: Concra of Puerto Rico
Objective: Raise awareness of the alarming rate of crimes against the LGBTT community in the island by demonstrating
how something as simple as pointing your finger in judgment incites homophobia and violence in the community
how something as simple as pointing your finger in judgment incites homophobia and violence in the community
Credits
Agency
Badillo Nazca Saatchi & Saatchi
Creative Director
Juan Carlos Rodriguez
Associate Creative Director
Juan Camilo Valdivieso
Juan Camilo Valdivieso
Head of Art
Alfredo Ledesma
Copywriter
Juan Camilo Valdivieso
Madeline Hidalgo
Art Direction
Alfredo Ledesma
Jonathan García
Director
Alvaro Aponte
Post-Production
GPS Studios
Illustration
Masivo 77